Information on data processing in connection with Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Ireland Limited. If the person responsible for data processing on this website is located outside the European Economic Area or Switzerland, Google Analytics data processing is carried out by Google LLC. Google LLC and Google Ireland Limited are hereinafter referred to as “Google”.
Google Analytics uses so-called “cookies”, text files that are stored on the computer of the website visitor and that enable an analysis of the website visitor’s use. The information generated by the cookie about the use of this website by the website visitor (including the shortened IP address) is usually transmitted to a Google server and stored there.
Google Analytics is only used with the “_anonymizeIp ()” extension on this website. This extension ensures anonymization of the IP address by shortening it and precludes direct personal reference. The extension will shorten Google’s IP address within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. The IP address transmitted by the corresponding browser as part of Google Analytics will not be merged with other Google data.
On behalf of the website operator, Google will use the information to evaluate the use of the website, to compile reports on website activity and to provide the website operator with other services related to website and internet usage (Art. 6 Para. 1 lit. f DSGVO). The legitimate interest in data processing lies in the optimization of this website, the analysis of the use of the website and the adaptation of the content. The interests of the users are adequately protected by the pseudonymization.
Google LLC. is certified according to the so-called Privacy Shield (list entry here) and guarantees an appropriate level of data protection on this basis. The data sent and linked with cookies, user IDs (e.g. user ID) or advertising IDs are automatically deleted after 50 months. Data whose retention period has expired is automatically deleted once a month.
The collection by Google Analytics can be prevented by the page visitor adjusting the cookie settings for this website. The collection and storage of the IP address and the data generated by cookies can also be objected to at any time with future effect. The corresponding browser plug-in can be downloaded and installed under the following link: https://tools.google.com/dlpage/gaoptout .
The site visitor can prevent Google Analytics from collecting data on this website by clicking on the following link . An opt-out cookie is set, which prevents the future collection of data when you visit this website. Further information on the use of data by Google, setting and objection options can be found in Google’s data protection declaration ( https://policies.google.com/privacy ) and in the settings for the display of advertisements by Google ( https: // adssettings. google.com/authenticated ).